Ethan Soo — Enterprise Agile & Scrum Trainer, Asia Pacific
Asia Pacific's leading enterprise Scrum trainer — endorsed by Dr. Jeff Sutherland, Inventor of Scrum. One of only three Scrum Inc. partners in Asia Pacific, and the only one with 30+ enterprise case studies with quantifiable outcomes.
Delivered
Implementation
Trained
Quantifiable Outcomes
as Speaker
Ethan Soo
Asia Pacific Regional Partner, Scrum Inc. · Scrum Fellow
The only trainer in South East Asia personally endorsed by Dr. Jeff Sutherland and appointed as Asia Pacific Regional Partner — with direct access to the original Scrum source, curriculum, and network.
Over 23 years, Ethan has led or trained enterprise Agile transformations that have generated measurable outcomes across banks, airports, technology companies, and government organisations in 12+ countries across Asia Pacific — making him the only trainer in the region with 30+ case studies with quantifiable business results.
To date, Ethan has conducted 300+ Scrum and enterprise agile leadership training sessions across Malaysia, Indonesia, Singapore, China, and beyond. His programs are meticulously designed to deliver an immersive learning experience — combining Dr. Sutherland's original curriculum with real-world case studies, interactive exercises, and practical frameworks that participants can apply immediately.
Ethan's exceptional training performance earned him the distinction of Scrum Fellow — one of Scrum Inc.'s highest honours. Dr. Jeff Sutherland personally invited Ethan to serve as Asia Pacific Regional Partner, with responsibility for adapting the Scrum Master, Product Owner, and Scrum@Scale credentialing programs to the learning culture of the East. In this role, Ethan represents Scrum Inc. USA in recognising outstanding enterprise Agile transformations — presenting the Platinum Agile Award to Malaysia Airports Holdings Berhad (MAHB) and the Gold Agile Award to Bank Islam Malaysia Berhad.
Ethan also leads the Train the Trainer Program (TTT) for Scrum Inc., screening, coaching, mentoring, and certifying new Scrum and Scrum@Scale Trainers across the region — ensuring the highest standards of enterprise agile leadership training are maintained throughout Asia Pacific. Beyond the classroom, Ethan is a recognised voice in the global Agile community — having spoken at over 60 Agile events across Asia Pacific over 15 years, and serving as organiser and host of Malaysia's premier Agile leadership forums, including AIDA Forum 2025 and Agile Tour Kuala Lumpur.
Today, Ethan is at the forefront of preparing leaders for the Agile + AI era — helping organisations build systems where human teams and AI collaborate under one unified leadership model. His enterprise leadership training programs are designed not just for today's challenges, but for the future of how high-performance organisations must operate.
Dr. Jeff Sutherland
Founder & Chairman, Scrum Inc.
Inventor of Scrum · Co-signatory, Agile Manifesto
Ethan recently spent two days in Tokyo with me planning his Scrum@Scale classes. Having reviewed the plan carefully, I strongly recommend training with Ethan. These will be excellent courses.
Dr. Sutherland personally invited Ethan to serve as Asia Pacific Regional Partner for Scrum Inc. — one of only three such appointments in the entire Asia Pacific region.
Credentials From the Inventors of Scrum
Ethan holds the highest trainer credentials available — issued by the same organisations that created and govern Scrum globally.
Scrum Inc.
Scrum Fellow
Highest individual honour awarded by Scrum Inc.
Asia Pacific Regional Partner
Personally appointed by Dr. Jeff Sutherland
RST
Registered Scrum Trainer
RS@ST
Registered Scrum@Scale Trainer
RSASP
Registered Scrum@Scale Practitioner
RSM
Registered Scrum Master
RPO
Registered Product Owner
CSP
Certified Scrum Professional
Ethan is one of the earliest professionals in Asia to have received the CSP credential — a distinction held by very few practitioners in the region.
CSM
Certified Scrum Master
Granted in-person by Mike Cohn, Managing Director, Scrum Alliance · San Diego, USA
CSPO
Certified Scrum Product Owner
Granted in-person by Mike Cohn, Managing Director, Scrum Alliance · San Diego, USA
Agile Scrum Train-the-Trainer Master Trainer
Certified to train and certify EXIN Agile Scrum Trainers
Agile Scrum Trainer
Certified to deliver EXIN Agile Scrum curriculum
EXIN is a globally recognised IT and digital skills certification body, operating in 165+ countries. Ethan is certified to deliver their Agile Scrum programme — broadening access to Agile training across enterprise and government sectors.
What Makes Training with Ethan Different
Not all Scrum trainers are equal. Here's what separates Ethan from a typical certification provider.
Industry Leadership & Recognition
As Asia Pacific Regional Partner for Scrum Inc. USA, Ethan plays a leading role in recognising enterprise Agile excellence and building the Agile community across the region.
Scrum Inc. Agile Awards — Asia Pacific
Presented on behalf of Scrum Inc. USA
As Asia Pacific Regional Partner, Ethan represents Scrum Inc. USA in recognising outstanding enterprise Agile transformations — presenting the Platinum Agile Award to Malaysia Airports Holdings Berhad (MAHB) and the Gold Agile Award to Bank Islam Malaysia Berhad.
View Case Studies →Agile Events — Organiser & Host
Malaysia & Asia Pacific
Organised and hosted Malaysia's premier Agile leadership events — including AIDA Forum 2025 and Agile Tour Kuala Lumpur 2023 & 2024 — bringing together enterprise leaders and speakers from across the globe to advance Agile leadership practice in Asia Pacific.
60+ Agile Events as Speaker
2010–2025 · Across Asia Pacific & China
A recognised voice in the global Agile community — featured speaker at over 60 Agile events across 15 years, spanning Shanghai, Beijing, Shenzhen, Guangzhou, Singapore, Bangkok, Ho Chi Minh City, Kuala Lumpur, Taipei, and Tokyo.
Agile Leadership Training Results Across Asia Pacific
Ethan has directly trained or led enterprise Agile transformations at the following organisations — from banks and airports to government agencies and technology companies across Malaysia, Indonesia, Singapore, China, and beyond.
Endorsed by the World's Top Agile Authorities
Dr. Jeff Sutherland
Founder and Chairman, Scrum Inc.
"Ethan recently spent two days in Tokyo with me planning his Scrum@Scale classes. Having reviewed the plan carefully, I strongly recommend training with Ethan. These will be excellent courses."
Mike Cohn
Co-founder, Scrum Alliance
Personally granted Ethan's CSM & CSPO in San Diego
"Ethan has been a strong proponent of doing Scrum well and has been of great assistance to Chinese companies looking to improve their Scrum, Kanban, and agile approaches."
Grace Chan
GM, Personal Banking, Standard Chartered Bank, Singapore
"Ethan's expert team strives to help my company, as I now migrate into SCRUM, use it in full depth. The courses I have taken have gotten raving reviews and he has helped them drive impactful financial benefit and results."
Train Directly with Ethan
Classes are small by design — limited to serious leaders ready to drive enterprise-wide change. If that's you, let's talk.